Netflix Records Growth of 700% in India, Attributes Success to Desi Content

Mumbai, November 11, 2019:

Netflix India recorded a growth of 700% for the Fiscal year 2018-2019, according to a recent report.

There are various factors behind its growth in India that lets Netflix stand out from other players. India currently has around 39 players in the business.

Netflix is the biggest video streaming player in the world. However, it wasn't met with great enthusiasm when it entered India back in 2016 and had to struggle long and hard to make a profit.

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Since then, the company has doubled-down on offering local content, low-cost mobile plans and partnerships with telecom operators that headline its 700% growth in the country.

Reportedly, Netflix has garnered Rs 466.7 crore for FY19 with a net profit to the tune of Rs 5.1 crore. In contrast, Netflix India reported business of Rs 58 crore in FY18 with Rs 20 lakh net profit.

It was also reported that since announcing its mobile-only plans in India, Netflix has managed to get an additional 3-4 lakh subscribers onboard. Netflix's Indian subscriber base to be more than 1.2 million.

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Another reason which helped Netflix grow in India is its commissioning of local content such as 'Sacred Games' and with more than 13 films & nine series already in development, the company seems to have its sights on becoming a primary player in the Indian video streaming market.

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