Timeless Indian Commercials That Still Live in Our Heads

12 July, 2025 Credit: Amazon.com

Dhara Cooking Oil – “Jalebi?”

[{"selector":"#anim-b17e0d9c-61a3-434e-a8e8-90f2289710e8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e69d6d65-677b-48ff-a5e5-686cc2309b62","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e15403aa-c718-486e-9648-8d47ce9a29c1","keyframes":{"transform":["translate3d(0px, -711.26317%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7b3eaa61-77b7-4685-858c-1a170063b894","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd6b0ccd-9694-415c-8bd3-ec12f324f7c0","keyframes":{"transform":["translate3d(0px, 234.31014%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-97026cd2-772b-4229-84c7-6eba2a139be5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-985f18eb-4333-4acb-8f42-ce327bac71a7","keyframes":{"transform":["translate3d(0px, 461.64890%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82d6239c-25d4-4107-9b52-77eb687df201","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-288c5483-15cc-42ea-95aa-f74484bcf313","keyframes":{"transform":["translate3d(0px, 463.88837%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Jalebi?” — One word and we’re all five years old again. This emotional ad reminded us that ghar ka khana hits different. Credit: Wikipedia

Fevikwik – Fisherman Ad

[{"selector":"#anim-997820c4-4aa6-45a3-a716-643ef3c63c65 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-cded27df-76b7-4799-9fe8-57ec371f9b97","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e3944d66-3b7a-4e4c-a279-764a1436d590","keyframes":{"transform":["translate3d(0px, -711.26317%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-087d17fc-c0ea-4f09-8448-63e455c8c7a8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-16d3e6f9-d4eb-47cd-9d7b-cc6ce023cdc9","keyframes":{"transform":["translate3d(0px, 359.15021%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e46393d7-a8b3-458a-87b9-4dc221cf12d4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6a9d8056-6764-467f-88a7-f6b004b0d164","keyframes":{"transform":["translate3d(0px, 923.29781%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a8f2e2e4-a9f1-4485-a7bc-6f7de82e72bf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6e2ee570-71e9-4982-828e-f3d7739c7a18","keyframes":{"transform":["translate3d(0px, 463.88837%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] One drop, endless memories. That fisherman catching fish with Fevikwik? Iconic. Credit: Wikipedia

Liril Soap – Waterfall Girl

[{"selector":"#anim-c0a1ad53-7b85-463b-9fa4-0c1ceda5f114 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e94475c6-e84b-4569-bd06-158978af2bce","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f660728a-95b5-43d7-a5ce-0799ca66ccd8","keyframes":{"transform":["translate3d(0px, -711.26317%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a689bcb4-29a8-415e-91f3-e2e7dd20feca","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8bf2e920-8ee6-4ce3-8d5f-07264576b888","keyframes":{"transform":["translate3d(0px, 359.15021%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2826c57f-7b8c-415a-960f-c7fe60591f5d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-67a389ce-6aac-4a56-bb37-da67c2928cc8","keyframes":{"transform":["translate3d(0px, 923.29781%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-864b07ab-2341-472d-8956-1f60fb7a4753","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb873b85-9403-46f1-8189-54df09ab4bd0","keyframes":{"transform":["translate3d(0px, 463.88837%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The girl dancing under the waterfall in a green swimsuit? Liril made soap look like freedom. Credit: Wikipedia

Rasna – “I Love You Rasna!”

[{"selector":"#anim-7d47b9b5-0ee6-48a6-a5d7-cc0b7f635f5c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b3698c51-7adc-4033-8a22-050e3a3786d2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2a94a6e2-1d49-4791-b18d-6d528bced7e1","keyframes":{"transform":["translate3d(0px, -711.26317%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eb1ec6d3-5752-49b2-9022-41390f20bf9b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e185e78a-489c-4706-816e-ce6cb208e5fd","keyframes":{"transform":["translate3d(0px, 234.31014%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-519d9725-b6e1-4cac-a725-a72fdce74b80","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ee17e084-67fb-4261-ac77-a150ff16b5f3","keyframes":{"transform":["translate3d(0px, 461.64890%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2e13ea97-c19e-4647-aca5-135a2865133f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f1581a41-86d2-43ef-93c6-651628c6c817","keyframes":{"transform":["translate3d(0px, 463.88837%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Every kid in the 90s had a Rasna moment. Summers weren’t complete without this sweet syrupy love. Credit: Wikipedia

Nirma Washing Powder – “Washing Powder Nirma”

[{"selector":"#anim-aad7c553-a05a-4666-ab0e-6e3aa9feb517 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-4041c1e2-3e90-49ae-896a-d1d3e821c499","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-12f1076e-4941-4dd5-84e3-6be4ad0bf71c","keyframes":{"transform":["translate3d(0px, -711.26317%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ca05a315-c98c-4f85-8383-e98312e52ab6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b94743e0-eb0d-4610-bca5-7ef3025f8411","keyframes":{"transform":["translate3d(0px, 313.56201%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-303f557e-495d-4ea1-909c-6f007a936c24","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5e4af062-b382-401b-a1e8-1b145e58ad9b","keyframes":{"transform":["translate3d(0px, 461.64890%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4bf78596-745c-42a5-9495-47dc9ddb8ac8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-486c6857-6c4a-444f-bbf0-ad10da38fe96","keyframes":{"transform":["translate3d(0px, 463.88837%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] That jingle is still stuck in our heads. And those spinning white frocks? Absolute legends. Credit: Wikipedia

Pepsi – “Yeh Dil Maange More!”

[{"selector":"#anim-71379c8a-8d60-4bfb-ba9b-50f98045a774 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-3.552713678800501e-15%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b3cf6034-088c-4fb3-905d-41d756b8024f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-242c22c5-d5dd-418e-bc66-3f45aabdaa15","keyframes":{"transform":["translate3d(0px, -711.26317%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2e45d9e0-2212-4293-be50-7627200d1794","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4da7ac00-4d20-4b92-ab0e-3dfa75d5ee78","keyframes":{"transform":["translate3d(0px, 313.56201%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bc00c53f-ea27-4913-ab18-0f11e25549e9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b1f47544-a72d-4bb8-bdfc-4655c0653bc7","keyframes":{"transform":["translate3d(0px, 461.64890%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-08725916-fd3d-4ab8-9b49-49acd27fdfec","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8b9e8e28-454f-462b-9e21-59e11be59abf","keyframes":{"transform":["translate3d(0px, 463.88837%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Cricket, youth, and boldness all bottled in one. This slogan became the voice of a generation. Credit: Wikipedia

Surf Excel – “Daag Acche Hain”

[{"selector":"#anim-44674fe3-964f-4df4-979e-135847b4a1d4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ad07334c-20c8-492d-8564-bbbd75b36fa8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8abbdbea-7f7c-47f7-8e78-83515aca5660","keyframes":{"transform":["translate3d(0px, -711.26317%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9b44f184-815d-4e49-acac-913af585d93e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ba1fd25d-3e7c-4010-919d-9c2aa9f39c1a","keyframes":{"transform":["translate3d(0px, 313.56201%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-61cf1ce9-3e3e-4125-ab81-9cbdf7d68999","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aa48537f-861a-4e69-96d1-e2f288bf0346","keyframes":{"transform":["translate3d(0px, 461.64890%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e1789aea-4b69-41df-b15e-9009a6bccfa9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f042cd9a-f1c2-43db-981a-292835e5ed8e","keyframes":{"transform":["translate3d(0px, 463.88837%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Muddy clothes, kind hearts. This ad taught us that stains can tell sweet stories. Credit: Wikipedia

Idea Cellular – “What an Idea, Sirji!”

[{"selector":"#anim-b37315c3-956b-4287-98d7-f4f647e8df26 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-7868b0ea-c87c-46e1-83ad-6dff68f01dd5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c9c0bbc0-406e-4f15-8309-1fac89aae85e","keyframes":{"transform":["translate3d(0px, -711.26317%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3cc728a8-318e-4bdb-8a9e-80f58ada2fca","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1fbad129-e28e-4d36-8461-4dc64166ea78","keyframes":{"transform":["translate3d(0px, 234.31014%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e59cfa80-88d6-4d40-9d2c-3ff745a7bbb0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-28006135-72fe-4a0e-9a2c-a699e693f9e2","keyframes":{"transform":["translate3d(0px, 461.64890%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f7e76db1-7d1c-44f2-9b8f-bac115219a76","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b5d7c889-463f-4ee4-8773-fe277213ce83","keyframes":{"transform":["translate3d(0px, 463.88837%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Abhishek Bachchan + social messages = clever advertising. From education to voting, they had a jingle for everything. Credit: Wikipedia

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