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Arunachal: Sanjay Dutt signed as Brand Ambassador for Golden Jubilee Celebrations

Arunachal: Sanjay Dutt signed as Brand Ambassador for Golden Jubilee Celebrations

Bollywood actor Sanjay Dutt has been signed as the Brand Ambassador of the golden jubilee celebrations, marking the 50th year of the naming of the state.

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Sanjay Dutt Sanjay Dutt

Itanagar: Bollywood actor Sanjay Dutt has been signed as the Brand Ambassador of the golden jubilee celebrations, marking the 50th year of the naming of the state.

Along with Dutt, award-winning filmmaker & branding expert Rahul Mittra as Brand Advisor.

The announcement was made by Chief Minister Pema Khandu and Assembly Speaker Pasang Sona Dorjee at a function in the presence of both Sanjay Dutt & Rahul Mittra arrived from Mumbai.

A media campaign conceptualized & executed by Rahul Mittra Films and shot by top ad-filmmaker & drummer Pentagram Shiraz Bhattacharya was kickstarted on this occasion, featuring Sanjay Dutt as a youth icon, nature lover, de-addiction proponent & an ever-evolving individual catering to the niche target audience for Arunanchal tourism.

In addition to the promotional films, Dutt will also engage with the local youth of the state on a series of initiatives on substance abuse and other key issues that cause concern in the state. Filming on a large scale is taking place at Ziro village, Pakke valley, Dambuk, Namsai, Parshuram Kund, Pasighat, Mechuka & Tawang.