'Yamraj' takes to Silchar streets to promote road safety

Silchar, Assam’s second-largest city, known for its broken roads and rampant traffic violations, recently witnessed an unusual yet impactful campaign aimed at raising road safety awareness. JamBox Films, a creative group from the city, grabbed attention with their innovative approach, employing Yamraj, the mythological god of death, to spread their message.  

A member of the team dressed as Yamraj was seen managing traffic on the busy streets of Silchar, requesting commuters to follow traffic rules and urging two-wheeler riders to wear helmets for their safety. The sight of the iconic figure stopping vehicles and addressing violators amused the public, sparking curiosity and conversations.  

While interacting with passersby, ‘Yamraj’ humorously announced that he had been specially assigned to Silchar to keep an eye on rule-breakers. The initiative, captured in a video, has since gone viral on social media, garnering widespread appreciation for its creativity and relevance.  

The campaign’s unique approach has succeeded in drawing attention to the critical issue of road safety, but the true impact will depend on how effectively people respond and adopt safer practices. For now, JamBox Films has managed to start an important conversation in a city struggling with traffic woes.  

Whether Yamraj’s presence can instill lasting discipline among Silchar’s motorists remains a question only time can answer.