Here's why Katrina Kaif – Hrithik Roshan's Zomato ad lands in trouble

GUWAHATI: Katrina Kaif and Hrithik Roshan's latest advertisement for Zomato has struck itself in big trouble.

The advertisement is being slammed by a certain section for glorifying the poor conditions of gig workers.

The advertisement divided social media into a controversial place.

While half of the people have liked it, many viewers raised issues about the advertisements.

Zomato recently released two advertisements, one of which features Katrina Kaif and the other which features Hrithik Roshan.

The premise of both advertisements is similar.

In the first advertisement, the delivery partner knocks on the door of the customer's apartment and rings the doorbell. When Hrithik Roshan opens the door, he is taken aback. The actor asks the delivery partner to wait for a selfie while he goes inside to retrieve his phone. The delivery partner is happy to oblige until his phone beeps, notifying him of his next order, at which point he leaves without taking a selfie.

While the next advertisement Katrina Kaif is seen opening a door to receive a delivery while the actress asks the delivery executive to wait for a piece of cake he delivered. Meanwhile, he receives another notification for delivery for which he left without the piece of cake.

These advertisements were chastised for being tone-deaf and diverting attention away from the issue of gig worker pay and working conditions.

Netizens chastised the food delivery aggregator for 'ill-treating' its delivery partners.

Some social media users also pointed out that these advertisements imply that the delivery partners do not have a moment to themselves in between orders.

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Others have claimed that the company spends money on celebrity endorsements rather than adequately compensating its delivery partners.

Meanwhile, Zomato has issued a statement on the whole controversy clearing the fact that the ads were meant to "make delivery partner hero of the ad" and highlight how one should "talk respectfully" to them.

Further, it says that the goal was to "raise dignity associated with delivery partner's job" and reiterate that "every customer is a star".

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