Assam Govt and Flipkart sign MoU to promote state’s Local Handloom Textiles

According to reports, Flipkart has signed a Memorandum of Understanding (MoU) with Assam Government's Industries and Commerce Department to promote the state’s local arts, crafts and handloom sectors by bringing them into the e-commerce fold.

According to the state government, the partnership with the Industries and Commerce Department under the ‘Flipkart Samarth’ programme will enable national market access for Assam’s artisans, weavers, and craftsmen, allowing them to showcase their hallmark products on Flipkart’s marketplace.

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According to s statement from the company, "this agreement will see artisans, weavers, and craftsmen from Assam showcasing their products nationally through Flipkart's Samarth programme."

The MoU was signed in the presence of Chandra Mohan Patowary, Minister of Industries and Commerce.

Assam Minister for Industry and Commerce Chandra Mohan Patowary said, "We are happy that the partnership with Flipkart will enable our local artisans and weavers to showcase their products to a wider audience."

Flipkart Group Chief Corporate Affairs Officer Rajneesh Kumar said,"Flipkart has been on a continuous journey to expand the reach of its Flipkart Samarth programme to enable market access to the artisan and weaver community across India leveraging technology and innovation. We are delighted with this partnership with Assam as part of our deep commitment to boost local businesses and bring forward the under-served sections of the society onto e-commerce"

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