ITC Launches ‘Sunfeast Wonderz Milk’ Range in the Northeast

Manipur, October 11, 2019:

ITC Limited has entered into the rapidly growing ready-to-drink milk-based beverages with the launch of Sunfeast Wonderz Milk. The new range of four products is now available in Manipur.

With consumers moving towards healthier beverage options, ready-to-drink milk beverages have emerged as one of the fastest-growing segments in the dairy market. With this development, ITC further expands its dairy portfolio beyond Ghee, Pouch Milk, and Curd.

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Sunfeast Wonderz Milk will now be available across the North East, Orissa, Andhra Pradesh, Telengana, Kerala, Tamil Nadu, and Karnataka markets.

The Shakes variant available in Classic Vanilla flavor, made with natural vanilla extracts, promises a classic thick and creamy milkshake experience. The Nut Shakes variant available in Kesar Badam flavor contains real Badam bits, offering the goodness of both milk and almonds.

Speaking about the launch, Divisional Chief Executive - Foods, ITC Ltd, Hemant Malik, said, “The launch of Sunfeast Wonderz Milk dairy beverages reflects ITC’s focus in delighting consumers with superior and differentiated food products. The ready-to-drink milk beverages market has seen high growth with a paradigm shift to healthier beverages. Our investment in superior technology for manufacturing beverages, with inclusions such as fruit pieces and dry fruit coupled with our institutional capabilities like Agri sourcing, enables us to bring these high quality first in the market offerings in the dairy beverages space.

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Sunfeast Wonderz Milk has received an encouraging response in the markets of Andhra Pradesh, Telengana, Tamil Nadu, Kerala and Karnataka, where the brand was recently launched. We are happy to extend this new offering now to the discerning customers in North East.’’

‘Sunfeast Wonderz Milk’ range is manufactured and packed at ITC’s state-of-the-art ICML (Integrated Consumer Goods Manufacturing and Logistics Facility) in Kapurthala, Punjab. The new milk beverages launched by ITC, leverage superior technologies that include India’s first multi-category Aseptic PET line which can manufacture high-quality aseptic beverages with a combination of milk, fruits and inclusions such as fruit pieces, dry fruits, seeds amongst others.

‘Sunfeast Wonderz’ launch range comprising of four products would be available at general trade and modern trade outlets in the launch markets.

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