Samsung India Plans to Acquire 35% in Consumer Durables Market

New Delhi, January 22, 2020:

Samsung India has planned to acquire around 35 percent of the Consumer Durables market share in the first half of 2020 by catering to the growing demands of the small town consumers of the brand.

Senior Vice President, Consumer Electronics Business, Samsung India, Raju Pullan said that the expectation is to achieve at least 35 percent market share in the first half of this year in the consumer durables segment.

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He also informed that the brand is witnessing increasing demands from smaller towns in comparison to the cities. According to him, Samsung’s new range fulfills the needs of the people residing in the Tier II and Tier III towns, where the demand for more storage in refrigerators is high.

It may be mentioned here that the country’s first frost-free refrigerator with base stand drawer by Samsung aims to cater to such demands. Catering to the need for varied designs and patterns, the line-up will also be available in new design patterns, in 253-litre capacity.

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Samsung India has introduced the new range of refrigerators to attract for consumers and give tough competition to its rival brands. In the second half of 2019, Samsung had achieved the highest slot in India with 33.9 percent market share.

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