After the viral Kokilaben song continues to trend on social media, government agencies are now using 'Rasode mein kaun tha' meme to raise awareness about the nutritional aspects of chana or chickpeas.
The Maharashtra wing of the Press Information Bureau recently used the popular meme 'Rasode mein kaun tha' to highlight the inclusion of protein-rich pulse in diets to fight malnutrition.
Asking people to eat healthy under the Poshan Abhiyan or nutrition initiative, they wrote: “Whoever it may be, ask them to add pulses to your diet”.
This came after the month of September was declared as ‘Nutrition Month’ by PM Narendra Modi in the latest episode of his monthly radio show ‘Mann Ki Baat’ on 30th of August.
Netizens were shocked to see the government agency using the popular meme.
One of the Twitter user wrote, “Even Kokilaben from Saath Nibhaana Saathiya is worried about the status of malnutrition in India. Now, it's a serious issue and we must take steps to tackle the trouble.
Another user wrote, “This lit meme shared by #pib Maharashtra”
Recently, The Assam Police has used a funny line from a viral video which was made out of a daily soap , to send a message on its anti-drug operations in the state.
The catchy song was inspired by a scene from Star Plus show ‘Saath Nibhana Saathiya’. A few days back, a 24-year-old engineer-music producer Yashraj Mukhate recently uploaded a video musical spoof on Instagram featuring TV show Saath Nibhana Saathiya’s characters Kokilaben, Rashi and Gopi Bahu. The clip, which was posted on August 20, has so far got 9,133,103 views and is being shared across all social media platforms.
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