Femina Miss India 2020 all set to change the rules, pageant to go digital

Femina Miss India pageant has transformed the lives of many young talents who have now become icons in the glamour industry. This year, Femina Miss India 2020 is all set to continue its tradition with the goal to extend support the upcoming generation women with the true potential to lead and represent the country in future.

The pageant, Femina Miss India 2020 co-powered by Sephora and Roposo, is growing bigger, better and surprise, surprise, going digital this year.

Amid the Coronavirus pandemic, Miss India Organization translates its scouting operations into the digital media space, in pursuit of beauty ambassadors. Powered by a dynamic new format, Femina Miss India 2020 is anchored by an underlining vision to empower the youth and represent the best of Indians' talents at International platforms.

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The strategic move is conceptualized in response to the government regulations set in motion towards on-ground events & public congregations. With the world moving progressively & adapting into the digital ecosystem, it gives the organization a unique business opportunity to explore new networks, establish deep partnerships, expand digital footprints & enhance the brand experience.

Keeping the pandemic in mind, Neha Dhupia proudly recently announced the nationwide virtual auditions for Femina Miss India 2020 pageant giving the winner a once in a lifetime opportunity to attain a ticket to Miss World and Miss Grand International respectively. 31 stunning state winners will be selected, one representative each from the 28 states, in addition to one from Delhi, another from Jammu and Kashmir, and lastly a collective representative from the rest of the Union Territories. They will compete for the coveted crown of Femina Miss India 2020.

The state winners will receive rigorous training from the best in the industry and will be mentored by none other than the former beauty queen and actress Neha Dhupia.

With the pageant moving to a digital space, the novel version will carefully measure and integrate cultural relevance, social conscience, community engagement, capacity building, technological improvisations, talent promotion & women empowerment into the mission statement of the institution.

Femina Miss India 2020 aims to revolutionize by allowing pageant fans to experience contestants’ journeys and the behind the scenes while it also shows the preparations as well as what actually goes into the rise of the next beauty queen. Miss India is the most credible & glamorous beauty pageant in the country that turns dreams into reality, appealing to millions worldwide to gear up to watch India’s next representative at the global platform.

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