Manipur observes World Tourism Day, focuses on reviving sector amid challenges

Manipur joined the global observance of World Tourism Day at Cheiraoching, Thangmeiban in Imphal West, under the theme “Tourism and Sustainable Transformation”. The event was organized by the Department of Tourism and highlighted both the state’s vast tourism potential and the urgent need to overcome existing challenges.

The programme featured vibrant cultural performances by various ethnic communities, showcasing Manipur’s rich cultural diversity and heritage, which captivated the audience.

Chief Secretary of Manipur, Puneet Kumar Goel, while addressing the gathering as chief guest, said the state has all the attributes to emerge as one of the best tourist destinations in the country, owing to its natural beauty, favorable climate, and unique cultural legacy. However, he noted that security concerns have hindered the full potential of the sector.

Goel recalled that prior to the ongoing conflict, Manipur had witnessed a steady inflow of domestic and international tourists, but current figures have fallen sharply. He emphasized the need for collective efforts from the government, tour operators, and stakeholders to rebuild confidence and project Manipur as a safe travel destination.

“We need innovative brainstorming to create positive perceptions about Manipur. Tourism thrives when visitors feel safe and assured. Strong coordination between the tourism department, tour operators, and allied sectors will be key,” Goel remarked.

He also highlighted that the state government is actively working to make tourism a pillar of Manipur’s economic growth, noting its potential to generate employment, empower youth, foster cultural exchange, and promote peace.

The government, he said, is focusing on sustainable tourism practices, including forming empowered Destination Management Organizations, implementing carrying capacity management, heritage conservation, sustainable infrastructure development, local community engagement, and robust monitoring mechanisms.

Principal Secretary (Tourism), Arun Kumar Sinha, also addressed the gathering and acknowledged persistent challenges. While infrastructure and connectivity have improved, many remote areas with immense tourism potential still lack proper access. He underlined that addressing security concerns and improving the ease of obtaining local and protected area permits will be crucial in making Manipur a more tourist-friendly state.

As part of the observance, tour operators and tourist guides were felicitated with awards for their contributions to the industry.