Paytm app removed from Google Play Store for violating gambling policies

Google has pulled popular Indian financial services app Paytm from the Play Store for violating its gambling policies. Paytm is India’s most valuable startup and claims over 50 million monthly active users. Its marquee app, which competes with Google Pay in India, disappeared from the Play Store in the country.

Google said that Play Store prohibits online casinos and other unregulated gambling apps that facilitate sports betting in India. Paytm, which promotes fantasy sports service within its marquee app, repeatedly violated Play Store’s policies. Paytm’s fantasy sports service Paytm First Games, which is also available as a standalone app, was also pulled from the Play Store.

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The Android-maker, which maintains similar guidelines in most other markets, additionally noted that if an app leads consumers to an external website that allows them to participate in paid tournaments to win real money or cash prizes is also in violation of its Play Store policies.

Google has told several companies in India to pause all advertising campaigns to drive users to websites that offer installation files of sports betting apps.

The announcement today from Google is also a preemptive attempt from the company to remind other developers about its gambling policies a day before the popular cricket tournament Indian Premier League is scheduled to kick off.

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