New Delhi witnessed a vibrant showcase of Arunachal Pradesh’s rich heritage as the first-ever Arunachal GI Mahotsav 2025 concluded successfully in the national capital. The three-day festival, aimed at promoting the northeastern state’s Geographical Indication (GI) products, featured 20 officially recognized items, with a roadmap to increase this number to 50 by 2029.
Union Minister for Tourism Gajendra Singh Shekhawat graced the closing ceremony, underscoring the festival’s significance in preserving and promoting Arunachal’s indigenous craftsmanship, traditional agriculture, and cultural wealth.
Organized by the Arunachal Pradesh government, the festival took place at Select Citywalk Mall under the theme “Craft, Cuisine, and Culture”, providing a platform to market the state’s unique products. The event showcased a wide array of handloom textiles, handicrafts, agricultural goods, and regional beverages, offering Delhiites a glimpse into the state’s thriving artisanal traditions.
From the intricate handwoven textiles of the Idu Mishmi, Apatani, Monpa, and Tai Khamti communities to the state’s famed Arunachal Orange, Adi Kekir (indigenous ginger), Singpho Phalap (traditional tea), and Khaw Tai (Khamti rice), the festival brought Arunachal’s finest products to the forefront.
Traditional handicrafts also took center stage, including Monpa handmade paper, Wancho wooden crafts, and the region’s iconic Dao (traditional sword). Visitors engaged with local artisans and sampled traditional brews like Adi Apong (rice beer) and Marua Apo (millet-based alcohol).
The festival blended commerce with entertainment, drawing massive crowds with live demonstrations by weavers and artisans, food tasting events, and cultural performances. Traditional dances like Aji Lhamu, Snow Lion, and Woraang folk dance captivated audiences, while evening musical performances by Arunachal’s top artists, including Taba Chake, Dobom Doji Collective, and Bollywood singer Rito Riba, added a modern touch to the festivities.
Speaking on the event’s success, Pema Norbu Thongchi, the festival’s officer-in-charge, revealed that Arunachal’s Tourism Department is actively working to register additional GI products, including Nyishi textiles, Galo textiles, and Arunachal honey, further boosting the state’s cultural and economic presence.
Many residents expressed delight at experiencing Arunachal’s culture, traditions, and craftsmanship firsthand. Some attendees who had previously visited Arunachal urged others to explore the state’s pristine landscapes and unique heritage, along with the broader northeastern region.
Renowned national journalist Dibang, who attended the festival, lauded the initiative. “Being the first edition, I am thrilled to see this festival bring Arunachal’s rich culture, traditions, and products to the people of Delhi. I appreciate the Chief Minister’s efforts to make this an annual calendar event. Having grown up in Arunachal, I know how invaluable this heritage is,” he said.
The Arunachal GI Mahotsav 2025 marked a pioneering step in brand-building and cultural exchange, fostering stronger ties between Arunachal Pradesh and the rest of India, while ensuring that its indigenous products gain national and global recognition.