RoboDog steals spotlight at Assam Premier League with 'Assam needs you' flood relief message

A RoboDog carrying a placard reading "Assam Needs You" captured the attention of spectators at the Assam Premier League (APL) match between Guwahati Royals and Jorhat Stallions at the ACA Stadium in Barsapara, using the platform of sport to highlight the continuing plight of flood-affected families across the state.
 

Before the start of Sunday's match, August 2, the RoboDog accompanied the players onto the field with the message urging support for communities still recovering from the devastating floods. It later moved around designated areas of the stadium, drawing the attention of spectators and television viewers.
 

The initiative sought to use the visibility of a major sporting event to remind people that, although floodwaters have receded in many parts of Assam, thousands of families continue to face the challenges of rebuilding their homes and livelihoods.
 

Organisers said the message, "Assam Needs You," was intended as an appeal to citizens, institutions and organisations across the country to extend solidarity and contribute towards ongoing relief, recovery and rehabilitation efforts.
 

With the match being broadcast live, the campaign also aimed to carry the humanitarian appeal to a wider national audience. The visual of the RoboDog carrying the placard was designed to serve as a reminder of the long road to recovery still faced by many flood-hit communities.
 

The initiative was facilitated by the Guwahati Royals with the support of the Assam Premier League management as an effort to demonstrate how the reach of sport can be used to amplify important social and humanitarian causes.
 

The campaign concluded with a simple but powerful message: even amid the excitement of a cricket tournament, Assam's flood-affected families should not be forgotten.