Ranbir Kapoor, Alia Bhatt and Shah Rukh Khan featured in Jawan-inspired new ad film

A steel company debuted a new advertisement, which features the Bollywood power couple Alia Bhatt and Ranbir Kapoor as brand ambassadors on September 28. But Shah Rukh Khan is joining them this time, as the advertisement's background music appears to have been directly influenced by the actor's most recent action thriller film, Jawan.

Anirudh Ravichander and Grammy Award-nominated rapper Rajakumari's composition, inspired by the Jawan theme, opens the new ad for the well-known steel company and introduces the three stars.

The track in the ad starts goes like, “RK ka hai wonder, Alia hai showstopper, Rungta Steels ka King Khan hai just like thunder.” The three stars then get together, in matching black outfitsß, holding the brand's steel rods in hand, and saying aloud the brand tag line in chorus.

The caption of the steel brand's official Instagram handle, however, states, “Picture abhi baki hai” (The film isn't over yet), which suggests there might be a longer version of the ad in the pipeline. This popular line is taken from Shah Rukh's 2007 reincarnation saga Om Shanti Om, written and directed by Farah Khan.