‘Dharti Aaba Abhiyan’ launched in Kangpokpi to ensure last-mile delivery of govt welfare schemes

The District Administration of Kangpokpi today launched the “Dharti Aaba Abhiyan – Awareness and Benefit Saturation Camps” at Hengbung village. The campaign is part of a nationwide initiative by the Government of India aimed at saturating tribal and underserved regions with government benefits and essential services.

The campaign, which will run till June 30, 2025, is expected to cover 59 villages in a cluster-wise format, focusing on critical areas such as healthcare, education, livelihood support, housing, and social security.

The inaugural function at KVK Hengbung witnessed the presence of several senior officials, including Deputy Commissioner Mahesh Chaudhari, ADC/ADM Shokhongam Baite, SDO Tujang Vaichong Hemant Kumar, CEO SHADC James Doujapao Haokip, and SDO Champhai Lamminlal Simte.

As part of the kickoff activities, Ayushman Bharat (PMJAY) health cards, micro-nutrients, and saplings were distributed to beneficiaries. The DC and his team also inspected 17 departmental stalls/help desks, which were set up to provide real-time services and assistance on government schemes and entitlements.

Speaking at the event, DC Mahesh Chaudhari emphasised the importance of collective action in achieving the campaign’s objectives.

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“This campaign represents our commitment to inclusive development and grassroots empowerment. We must work together to bridge service delivery gaps and uplift the most vulnerable communities,” he said, calling upon all District Level Officers, line departments, village authorities, and civil society organisations to ensure no eligible beneficiary is left out.

The district administration has launched an extensive publicity campaign involving local media, banners, posters, and public announcements to inform and mobilize residents. A cluster-wise itinerary has also been released to guide the public on the dates and locations of upcoming camps in their respective areas.

With strong inter-departmental coordination and a clear mandate for reaching the remotest corners of Kangpokpi, the Dharti Aaba Abhiyan is poised to become a transformative intervention in promoting social equity, responsive governance, and citizen welfare in the district.